Frequently Asked Questions

Agencies are valuable but can be expensive and slow to engage. Boosting posts is fast but limited to a single platform and offers little strategic thinking.

PromoGoat is a platform-neutral planning system. It helps you decide how to allocate your budget across channels and how creative should support the goal, with transparent reasoning you can understand and use.

No. PromoGoat is a structured planning system built around guided workflows and decision logic.

It does not simply generate text. It asks the right questions, applies planning rules, explains its reasoning, and produces consistent, repeatable plans rather than generic responses.

Usually a few minutes for planning outputs.

You answer a short set of guided questions and PromoGoat can generate a media plan, creative strategy, visibility audit, or search strategy quickly. Ad creation may take longer depending on whether you are generating static ads or video.

PromoGoat is platform-neutral. Depending on your goal and budget, plans may include:

• Meta (Facebook and Instagram)
• Google Search
• YouTube Ads
• TikTok Ads
• LinkedIn Ads
• Programmatic display and online video where relevant

Only channels that fit your objective, audience, and budget are included.

For Google Ads specifically, Search Planner goes deeper — building a complete campaign with validated keywords, competitor analysis, ad copy, and campaign structure.

Visibility Planner is PromoGoat's discoverability tool for search engines and AI assistants.

It audits how your brand currently shows up on Google and in tools like ChatGPT, Gemini, Perplexity, and Claude, then turns that audit into an actionable plan across SEO, content, site structure, and brand clarity.

No. Traditional SEO is part of it, but Visibility Planner also looks at AI discoverability.

The goal is to help your brand become easier to find, easier to understand, and more likely to be surfaced when people search on engines or ask AI tools for recommendations.

Search Planner is PromoGoat's AI-powered Google Ads campaign builder. It starts by crawling your website to understand your business, then generates keyword hypotheses validated against real Google Ads search volume and CPC data.

The output is a complete, implementation-ready strategy: campaign structure, ad groups, keywords with match types and bids, responsive search ads, extensions, and competitor intelligence.

Google Keyword Planner gives you a search box and raw data. Search Planner gives you a complete strategy.

It starts from your website, builds structured keyword categories, validates everything against real data, generates full ad copy, structures campaigns and ad groups, and delivers a ready-to-implement campaign. It's the difference between a list of ingredients and a complete recipe.

No. Search Planner is designed for people who don't have a dedicated PPC specialist.

The output is a complete, implementation-ready campaign structure with keywords, ad copy, extensions, and bid recommendations — all structured so you can implement it directly in Google Ads or hand it to someone who can.

Ad Maker is PromoGoat's creative production tool. It takes your creative strategy, product context, or brand inputs and produces finished ad assets.

Today that includes polished static ads, video ads generated from key visuals, and virtual-influencer video ads. It's the production layer of the PromoGoat workflow: plan, strategize, then produce.

Generic AI image tools give you a blank prompt and no brand context. Ad Maker is grounded in your brand — your name, personality, color palette, logo, and creative strategy all feed into the result.

The output includes finished typography and logo integration, not just a raw image you need to layer text onto yourself.

No. You can start Ad Maker from a product URL or product image — it only needs minimal brand info to get started.

That said, results are noticeably stronger when a creative strategy exists, because the model has real strategic direction to work with rather than inferring everything from the product alone.

Yes. Ad Maker now supports video creation in two ways.

You can turn key visuals into video ads, or generate virtual-influencer style videos where an AI avatar presents your brand. Static ads are still available when that format is the right fit.

Yes. Ad Maker supports one targeted revision per ad — you describe what you'd like changed (a different background, logo position, copy tweak), and the model applies the change while preserving everything else that works.

No. You define your budget. PromoGoat helps you decide how to use it effectively, not how large it should be.

Yes. PromoGoat works with the assets and brand materials you already have.

If you do not have assets yet, the Creative Strategy helps you understand what needs to be produced and why.

The platform itself focuses on planning and creative strategy, giving you a clear plan and the reasoning behind it. On the $29 self-serve plan you run the campaigns yourself.

If you would rather not, our team can run them for you as a managed service, priced at 5% of managed ad spend on top of your subscription.

We are also building automated execution directly into the platform, as a fully self-serve experience.

Yes. While we are building out automated execution inside PromoGoat, our team can run your campaigns for you as a managed service. It is charged at 5% of managed ad spend, on top of your subscription.

If you want hands-on support, email [email protected] and we'll discuss what you need.

All projections are directional, not guarantees.

They are based on current platform benchmarks and your inputs. Their purpose is to support better decision-making, not to promise specific results.

PromoGoat works best for small to mid-sized digital advertising budgets.

If a combination of goal, audience, and budget does not make sense, PromoGoat will flag it and explain why.

PromoGoat is available for $29 per month.

This includes access to:

• The Campaign Planner
• The Creative Strategy tool
• Visibility Planner (search and AI discoverability)
• Search Planner (Google Ads campaign builder)
• Ad Maker (static and video creative production)
• Guided explanations and walkthroughs

There is no free plan.

Yes. Many users use PromoGoat to define strategy and rationale, then have their agency execute the campaign.

It helps ensure everyone is aligned before money is spent.

PromoGoat supports most markets and major currencies.

Some restricted or sanctioned regions are not available.

PromoGoat follows strict data-minimisation principles.

Only information required for planning is used, and you remain in control of what you provide. We comply with applicable data protection standards.

No.

PromoGoat reduces guesswork and busywork. Humans define the business, brand, and constraints. PromoGoat helps structure decisions and explain trade-offs.

PromoGoat is designed for SMBs across retail, services, e-commerce, B2B, and local businesses.

If PromoGoat is not a good fit for your situation, that will become clear early.

Your plan will be automatically saved in your dashboard and also sent to you via email. You can share it however you like, it's yours to use.

PromoGoat's long-term direction is toward fully self-serve campaign execution and learning loops.

Today, PromoGoat already covers planning, discoverability, search strategy, and creative production. The roadmap continues to push further into execution, iteration, and cross-channel learning.