Visibility Planner

Your next customer is asking ChatGPT.Does it name you?

Buying decisions now start in an AI answer, not a page of search results. PromoGoat measures how often ChatGPT, Gemini, Perplexity and Claude recommend your brand — and what to fix in Google at the same time.

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Free · No subscription required · Results in minutes

There Is No Page Two in an AI Answer

When someone asks an AI assistant for the best tool, service, or supplier in your category, it returns a handful of names. If yours isn't among them, you were never in the consideration set — and unlike a weak Google ranking, there is no second page to be found on.

Worse, most businesses have no idea this is happening. You can see your Google rankings. You cannot see how ChatGPT describes you to a prospect, which competitor Perplexity names instead, or which third-party sites the engines quote as their sources.

The Visibility Planner measures exactly that — and treats it as one problem with your search visibility, because it is one problem.

What Your Free Audit Tells You

All of this is in the free tier. No subscription, no credits — you just need an account.

Your share of answer

How often ChatGPT, Gemini, Perplexity, and Claude name your brand across the prompts your buyers actually type — expressed as a single percentage you can track.

How AI describes you

The exact characterisation each engine gives your brand when it does mention you. This is where most brands discover an engine has them flat-out wrong.

Who gets named instead

The competitors AI hands the answer to on your category and comparison prompts — including the ones you didn't know you were losing to.

The domains AI cites

The third-party sites engines quote when answering for your niche. These act like backlinks did for search: appear there, and AI starts recommending you.

Per-page SEO state

A crawl of your site returning titles, metas, H1s, structured data, thin pages, orphan pages, and cannibalisation issues — page by page.

Where you stand

A plain-English strengths, weaknesses, opportunities and threats read on your discoverability, written for a decision-maker rather than an SEO specialist.

Run my free visibility audit

Free · No subscription required · Results in minutes

We Ran It on Ourselves. It Wasn't Flattering.

Here is the real output from the audit we ran on promogoat.ai. We are publishing it unedited, because a tool that only produces good news isn't measuring anything.

38%

Our overall AI share of answer

29–50%

Mention rate, depending on the engine

AI-cited domains that never mention us

Of our own pages flagged as thin

Two engines had us right.

Perplexity and ChatGPT described PromoGoat accurately — AI-powered, platform-neutral planning and ad creation for small businesses on a low monthly subscription.

One engine had us wrong.

Claude described PromoGoat as a generic project and campaign management tool — no mention of AI, ad creation, or Google Ads strategy. Gemini's answer was partial and speculative.

We were invisible on the prompts that matter.

On category and problem prompts like “how do I plan a campaign across Google, Meta, TikTok and LinkedIn without an agency”, engines named Canva, Jasper, AdCreative.ai and Hootsuite. Not us.

That is the kind of thing you cannot find out by looking at your analytics. Your own numbers are a few minutes away.

How It Works

Step 1: Enter your website and your markets

One URL, plus the countries you sell into. Optionally connect GA4 so prioritisation reflects the pages that actually earn revenue.

Step 2: We crawl your site and read your pages

Titles, metas, H1s, structured data, internal linking, thin and orphan pages — the full technical picture, extracted page by page.

Step 3: We ask the AI engines about you

Category, problem, brand and comparison prompts are run across ChatGPT, Gemini, Perplexity and Claude to establish your share-of-answer baseline.

Step 4: You get your free audit

Where you stand across both search and AI, what's helping, what's hurting, and which opportunities are actually winnable. No credits spent.

Step 5: Upgrade to the full action planOptional · paid

Every finding becomes a prioritised action with an execution kit attached — a code spec, an operator playbook, or both. Delivered in-app and as Markdown, PDF and XLSX.

A Diagnosis Nobody Acts On Is Worthless

The reason most audits die in a folder is that they hand a non-specialist team a list of findings they have no way to execute. Every action in a PromoGoat plan ships with the thing that gets it done.

Code spec

For a developer or a coding agent

Concrete diffs, schema blocks, and file-level instructions you can hand straight to Claude Code, Cursor, or Lovable — or to your developer.

Operator playbook

For a marketer or a writer

Step-by-step outreach sequences, pitch email templates, writing briefs with heading structure, and a week-by-week checklist.

Portable output

For your team or your client

Everything lands in-app and exports as Markdown, PDF, and XLSX — briefable tickets rather than a slide deck nobody actions.

Who It's For

Founders with AI-built sites

You shipped the site with a coding tool. Point that same tool at the action plan and let it execute the fixes.

Marketing managers

You need briefable tickets your team can act on, not a 40-page audit that says “improve your content”.

Consultants and agencies

A credible, real-data, client-ready deliverable per domain at a fixed cost per run.

Start Free. Upgrade Only If You Want the Plan.

The audit tells you where you stand. The action plan tells you exactly what to do about it, in a form your team can execute.

Start here

Visibility Audit

Free

No subscription. No credits.

Full site crawl with per-page SEO state
AI share-of-answer baseline across 4 engines
How each engine describes your brand
Competitors named instead of you
The third-party domains AI cites
Strengths, weaknesses, opportunities, threats

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Full Action Plan

5 credits

Included with a $29/month subscription.

Everything in the free audit
Prioritised actions with effort and impact scoring
An execution kit for every action
Validated keyword and prompt universe (real search volume, difficulty, SERP composition)
Competitor ranked-keyword gap analysis
A phased roadmap with acceptance criteria
Markdown, PDF and XLSX export

What else is included →

Frequently Asked Questions

Yes. The visibility audit runs on any signed-in PromoGoat account — no subscription and no credits required. You create an account, enter your URL, and get the full audit. The deeper action plan, with the execution kits and exports, costs 5 credits and is included with a $29/month subscription.

GEO stands for Generative Engine Optimization — making your brand discoverable inside AI answers from ChatGPT, Gemini, Perplexity and Claude, rather than inside a page of search results. We treat SEO and GEO as one problem because they share roughly 80–90% of the underlying work: defining your entity clearly, publishing genuinely useful content, earning third-party citations, and covering comparison queries. Running them as two separate projects duplicates most of the effort.

We build a prompt universe for your category — the questions your buyers realistically ask — and run them across ChatGPT, Gemini, Perplexity and Claude. We record how often your brand is named, how it is characterised when it is named, which competitors are named instead, and which third-party domains the engines cite as sources. That gives you a share-of-answer percentage you can baseline and track over time.

The search side uses real DataForSEO data: search volume, keyword difficulty, SERP composition, AI Overview presence, and competitor ranked-keyword gaps. The site side comes from an actual crawl of your pages. The AI side comes from live responses from the four engines. AI is used to interpret and prioritise that evidence, not to invent it.

Two things. First, conventional audits only look at Google — they have nothing to say about whether an AI engine recommends you, which is increasingly where buying decisions start. Second, conventional audits hand a non-specialist team a list of findings they cannot act on. Here every action ships with an execution kit: a code spec a developer or coding agent can run, or an operator playbook a writer can follow.

Yes, and we recommend it. Joining GA4 traffic and conversion data means prioritisation reflects the pages that actually earn revenue, rather than treating every page on your site as equally important. It is optional — the audit works without it.

The audit typically completes in a few minutes, depending on how large your site is and how many markets you select. The full action plan takes longer because it validates a keyword and prompt universe against real data and establishes the GEO baseline across all four engines.

No — PromoGoat produces the plan and the execution kits, and you or your team run them. That is deliberate: the output is designed so a coding agent, a developer, or a content writer can execute it directly, without needing an SEO specialist to translate it first.

Find out what AI says about you

One URL. A few minutes. The complete picture of how your brand shows up in Google search and across the four major AI answer engines.

Run my free visibility audit

Free · No subscription required · Results in minutes

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