Build Your Google Ads Strategy with AI

Enter your website. Get a complete Google Ads campaign — keywords validated against real search data, ad copy, competitor intelligence, and a full campaign structure. In minutes, not days.

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Google Ads Without a Strategy Is Expensive Guesswork

Most businesses start Google Ads the same way: pick a few keywords that seem right, write some ad copy, set a budget, and hope for the best. The result? Wasted spend on keywords nobody searches for, ad copy that doesn't convert, and no idea what your competitors are doing.

A proper paid search strategy requires keyword research validated against real data, structured campaigns and ad groups, tailored ad copy for each group, and competitor analysis. That's typically days of work from a PPC specialist or agency.

Search Planner does it in minutes — starting from your website, using real Google Ads data, and delivering a complete strategy you can implement immediately.

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Paid Search Is at an All-Time High — and Evolving Fast

You might have heard that AI chatbots are replacing search. The data tells a different story. Google's ad revenue hit $77.3 billion in Q1 2026 — up 15.5% year-over-year — with search advertising specifically growing 19%.

What's changing is how search ads work. Google now places ads directly within AI Overviews, reaching over 2 billion users monthly. Ads appear alongside 25% of all AI Overview responses. The channel isn't shrinking — it's integrating into the next generation of search.

But this evolution makes strategy more important than ever. Click-through behaviour is shifting as users interact with AI results differently. The advertisers who win are the ones with well-structured campaigns, validated keywords, and strong ad copy — not the ones guessing at keywords and hoping for the best.

How Search Planner Works

From your website URL to a complete Google Ads campaign in 9 steps:

Step 1: Enter your website, pick markets, set budget

Paste your URL, select from 60+ country markets, and set a daily Google Ads budget. Supports multi-market strategies.

Step 2: AI crawls your website

A real-time crawler reads your site (up to 100 pages), using intelligent triage to prioritise the most important content.

Step 3: Confirm business understanding

The AI extracts your business name, products, target audience, key selling points, and real competitors. Everything is editable before proceeding.

Step 4: Keyword category generation

AI creates structured keyword categories: brand terms, industry terms, competitor terms, product-specific terms, location-intent terms, and more.

Step 5: Two rounds of keyword hypothesis testing

Round 1 generates 300+ keyword hypotheses validated against real Google Ads search volume and CPC data. Round 2 learns from the results and generates 200+ additional refined keywords.

Step 6: Competitor intelligence

Discovers who's actually bidding on your target keywords, detects brand conquesting (competitors bidding on YOUR brand name), and surfaces competitors you didn't know about.

Step 7: Research dashboard & keyword refinement

Full presentation of results: total keywords, monthly search volume, average CPC, per-category breakdown, and "superhero" keywords (high volume + low CPC). Select, deselect, and manage keywords interactively.

Step 8: Ad copy generation

AI generates 15 diverse headlines per ad group — keyword-match, benefit, CTA, trust, and brand variants — plus descriptions and extensions. Previewed as realistic Google SERP cards.

Step 9: Receive your complete strategy

Everything structured into campaigns, ad groups, keywords with match types and bid recommendations, full responsive search ads, and extensions — organised and ready to implement.

AI Keyword Research That Uses Real Data

Most keyword tools give you a search box and raw data. Search Planner does the thinking for you — generating keyword hypotheses grounded in your actual business, then validating every single one against real Google Ads search volume and CPC data.

The two-round approach matters. Round 1 generates 300+ hypotheses across structured categories. Round 2 learns which categories performed well and which keywords had zero volume, then generates 200+ additional refined keywords. The result is a keyword set with proven demand — not guesses.

The tool also surfaces “superhero” keywords — terms with high search volume and low CPC — so you know where the biggest opportunities are.

Competitor Intelligence Built In

You can't build a search strategy in a vacuum. During the research phase, Search Planner runs competitor intelligence to discover who's actually advertising on your target keywords.

It detects brand conquesting — competitors bidding on your brand name — and surfaces advertisers you might not have known about. You see which competitors overlap with your keyword set and where you have gaps or opportunities.

This isn't a separate tool or add-on. Competitor analysis is built into the research flow and included in your final deliverable.

From Keywords to Complete Campaign Structure

A keyword list isn't a strategy. Search Planner takes your validated keywords and builds a full campaign structure — campaigns, ad groups, match types, and bid recommendations — all organised around your budget and objectives.

Keywords are grouped into logical clusters with tailored responsive search ads for each group. Every ad includes 15 diverse headlines covering keyword-match, benefit, CTA, trust, and brand angles — plus descriptions and extensions.

The output isn't a starting point that needs hours of cleanup. It's a finished structure you can import into Google Ads or hand directly to your ads manager.

Ad Copy That's Ready to Run

Writing responsive search ads is tedious — Google recommends 15 headlines and 4 descriptions per ad group, each with different angles. Search Planner generates all of them automatically.

Each ad group gets headlines across five categories: keyword-matching, benefit-focused, call-to-action, trust and social proof, and brand. Descriptions and extensions (sitelinks, callouts, structured snippets) are included too.

Everything is previewed as realistic Google SERP cards so you can see exactly how your ads will look before you publish them.

Everything You Need to Launch

Search Planner delivers a complete, structured strategy covering every aspect of your Google Ads campaign — ready to implement or hand to your ads manager.

What You Get	Details
Executive Summary	Business overview, budget allocation, market targeting
Campaign Structure	Campaign hierarchy with budget splits
Keywords	All keywords with match types, bids, volume, CPC — colour-coded by type
Ad Copy	Full RSA ads — all 15 headlines + 4 descriptions per ad group
Extensions	Sitelinks, callouts, structured snippets — ready to paste into Google Ads
Competitor Intelligence	Who's bidding on your keywords, brand conquesting detection, competitive landscape
Market Data	Multi-market comparison (if applicable)

What Makes Search Planner Different

Real data, not guesses

Every keyword is validated against actual Google Ads search volume and CPC. Two rounds of hypothesis testing eliminate zero-volume noise.

Starts from your website

No blank page. The AI reads your actual site content, products, and messaging to ground the strategy in reality.

Competitor intelligence built in

Discovers who's actually advertising on your target keywords. Detects if competitors are bidding on your brand name.

Complete output, not just a keyword list

Full campaign structure with ad groups, responsive search ads, extensions, match types, and bid recommendations.

Minutes, not days

What takes an agency or PPC specialist days of manual research runs in minutes. The complete strategy is ready to implement or hand to your Google Ads manager.

Budget-aware strategy

Strategy is structured around your actual budget, not theoretical maximums. Budget allocation across campaigns reflects real opportunity.

Multi-market support

Select multiple countries and get a strategy that accounts for cross-market volume differences across 60+ markets.

Who Uses Search Planner

Small business owners setting up Google Ads for the first time

Marketing managers who need a search strategy but don't have a dedicated PPC person

Agencies building proposals or onboarding new clients quickly

Startups that need to start advertising but can't afford a full PPC audit

Freelance consultants who want to deliver professional search strategies faster

Ecommerce brands expanding into paid search

Anyone spending money on Google Ads without a structured plan

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Frequently Asked Questions

Search Planner starts by crawling your website to understand your business, products, and messaging. It then generates keyword hypotheses across structured categories — brand terms, industry terms, competitor terms, and more. Every keyword is validated against real Google Ads search volume and CPC data. Two rounds of hypothesis testing eliminate zero-volume guesses, so you only get keywords with proven demand.

Google Keyword Planner gives you a search box and raw data. Search Planner gives you a complete strategy. It starts from your website, builds structured keyword categories, validates everything against real data, generates full ad copy, structures campaigns and ad groups, and delivers a ready-to-implement spreadsheet. It's the difference between a list of ingredients and a complete recipe.

Yes. Search Planner is designed for people who don't have a dedicated PPC specialist. The output is a complete, implementation-ready campaign structure with keywords, ad copy, extensions, and bid recommendations — all structured so you can import it directly into Google Ads or hand it to someone who can.

CPCs vary widely by industry — from under $1 to $50+ for competitive sectors like legal and insurance. Search Planner lets you set your actual daily budget and builds a strategy around it, so you're not planning against theoretical maximums. The tool supports budgets from $8 to $333 per day.

A responsive search ad lets you provide multiple headlines and descriptions, and Google automatically tests combinations to find what performs best. Search Planner generates 15 diverse headlines per ad group — covering keyword-match, benefit, CTA, trust, and brand angles — plus descriptions and extensions, all previewed as realistic Google SERP cards.

A well-structured campaign groups related keywords into ad groups, each with its own tailored ad copy. Search Planner handles this automatically — organising your keywords into logical campaigns and ad groups, assigning match types and bid recommendations, and generating responsive search ads for each group.

Yes. During the research phase, Search Planner runs competitor intelligence to discover who's actually advertising on your target keywords. It also detects brand conquesting — competitors bidding on your brand name — and surfaces competitors you might not have known about.

With an agency or freelancer, a full keyword research and campaign structure typically takes days. Search Planner produces the same deliverable in minutes — a complete strategy with validated keywords, ad copy, extensions, and a downloadable spreadsheet ready for implementation.

Search Planner supports 60+ country markets. You can select multiple markets and get a strategy that accounts for cross-market search volume differences, so you can plan international campaigns from a single workflow.

Stop guessing at Google Ads. Build a real strategy.

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